Professional Summary
Forbes 30 Under 30 product designer, systems thinker, and front-end developer with a strong SEO/digital marketing background who scaled educational platforms from 2K to 15M+ users. Proven leader combining design thinking with technical implementation skills in React and Next.js. Co-founded Fiveable and helped secure $15M in funding through design-led product strategy and cross-functional team building.
Work Experience
Freelance Product Designer & AI Developer
Remote·February 2025 — Present
- Design and develop AI-powered platforms and tools for early-stage startups, established companies, and personal venture projects, focusing on user experience optimization and technical implementation
- Lead end-to-end product design for contract clients while building proprietary tools and applications to explore emerging design and AI methodologies
- Build responsive web applications and landing pages using React, Next.js, and modern design systems to drive user acquisition and engagement
- Collaborate with founding teams and develop independent projects to establish design processes, technical architecture, and go-to-market strategies for AI/ML products
- Conduct user research and usability testing to validate product-market fit and inform iterative design decisions across client and personal projects
- Implement comprehensive digital marketing strategies including SEO optimization, conversion rate optimization, and performance analytics
Fiveable
Milwaukee, WI·2019 — 2025
Founder
Aesthetix — Remote·2010 — 2019
- Founded and operated a freelance digital services business, designing and developing custom websites using WordPress, Webflow, and hand-coded HTML/CSS solutions
- Created user-centered designs in Figma and Adobe Creative Cloud, ensuring compliance with accessibility standards (WCAG) and responsive design principles
- Implemented comprehensive SEO strategies including on-page optimization, site architecture improvements, and performance enhancements
- Developed email marketing campaigns and automation workflows that improved client customer retention and engagement rates
- Managed full project lifecycle from client consultation and wireframing to deployment, testing, and ongoing technical support
- Built websites optimized for speed, accessibility, and search engine performance while maintaining modern design aesthetics
Marketing Director
adam sokol architecture — Buffalo, NY·2016 — 2018
- Developed and executed comprehensive digital marketing strategies to drive brand awareness, increase website traffic, and generate qualified leads
- Managed website optimization and SEO initiatives to improve search rankings and enhance online presence
- Prepared competitive RFP responses and award nominations to secure new business opportunities and industry recognition
- Coordinated office operations between Los Angeles and Buffalo locations, ensuring smooth communication and efficient workflow management
Search Engine Optimization Specialist [Intern]
Flying Point Digital — New York City Metropolitan Area·Nov 2015 — Mar 2016
- Conducted comprehensive SEO audits and keyword research using tools like SEMrush and Google Analytics to identify high-impact optimization opportunities for retail and e-commerce clients
- Performed competitive analysis and technical SEO research, collaborating with senior strategists to develop actionable recommendations for client acquisition and retention strategies
- Executed on-page SEO strategies including meta tag optimization, schema markup, and internal linking structures that contributed to improved organic search rankings across client portfolios
- Developed content marketing research focused on long-tail keyword targeting and local SEO optimization for multi-location retail businesses
- Supported social media campaign analysis across Facebook, Instagram, and Twitter, contributing to data-driven content strategies that increased client engagement rates
Current Works
WithMe Travel
In ProgressGroup travel planning without the coordination chaos—start immediately, decide together, split expenses naturally.
CivicSense
In ProgressMaking sense of government and politics, one day at a time.
Education
Bachelor's degree in Digital Media Arts, Communication Studies
Canisius College — Buffalo, NY·2010 — 2014
- USA Vice President of Communications
- Student Senate Member of the Year
Skills
🎨Design
Design patternsDesign thinkingFigmaGraphic designInteraction designUI designUXVisual designWireframing
💻Development
CSSFront-end developmentHTMLJavaScriptNext.jsReactResponsive web designViteWeb accessibilityWeb design
🔍User Research
A/B testingAnalytics interpretationCard sortingContextual inquiryHeuristic evaluationJourney mappingPersona developmentSurvey designUsability testingUser interviews
🤖AI Tools
Anthropic APIChatGPTClaudeDeepseekDiffyOllamaPerplexity + APIQwen
🛠️Tools & Platforms
Adobe Creative SuiteAdobe IllustratorAirtableAmplitudeCursorGitHubGoogle AnalyticsHotjarJiraMiroNotionStorybookTrelloVSCodeWarpWebflowWordPress
Recognition
"Ho cofounded Milwaukee-based Fiveable with CEO Amanda DoAmaral in 2018 and serves as the chief experience officer for the online platform. Students can share study guides for high school classes, hold virtual study sessions and ask and respond to questions..."
"We started out as a study platform to help high school students prepare for AP classes and college admissions tests – in fact, the name is derived from the number five, the highest score a student can get on an AP exam," Ho explains. "Today, we have a completely different model..."
Let's Collab
References can be provided upon request